The literature on technology management has increasingly focused on the sociocognitive
elements of the industry life cycle. One of these elements, category labels (words, in most …

Extant organizational literature argues that straddling institutionalized categories begets an
illegitimacy discount, leading organizations to reproduce established categorical …

Studies have shown that actors who affiliate with multiple categories generally do so at their
own peril. Still, category spanning is routinely observed, although it is less understood. We …

Scholars have long studied technology evolution. More recently, organizational theorists
have begun to explore the role of categories and their associated labels in industry …

In this study, I investigate how both organizational knowledge and category constraints affect
the emergence of new organizational categories. I argue that whether the existing category …

This article suggests that both producers and analysts are strategic about categorization.
Producers use categorization to maintain a balance of differentiation and legitimacy …

In this paper, we conceptualize categories as regions of a cognitive map that structure the
market and guide the investment decisions of potential entrants—ie, of new and established …

We develop a nuanced understanding of what drives producers' and audiences'
categorization activities throughout market category development. Prior research on market …

The organizational literature is increasingly interested in the origins and consequences of
category emergence. We examine the effects of being affiliated with categories initially …

This study develops and tests a set of novel theoretical predictions about the conditions
under which category spanning is rewarded by external audiences. To do this, we revisit the …