Abstract Despite Industrial Revolution 4.0-related awareness, assessment, support, and
training from the government and relevant agencies, the adoption rate of digital technologies …

Developments in artificial intelligence (AI) have led to the emergence of new technologies
offering unique business opportunities. This article examines the factors influencing AI …

Chatbot implementation for assisting customers as a virtual agent can be seen as a tool in
helping an organisation to serve better customer service. Malaysia is among the countries …

Background: The increasing penetration of smartphones and the Internet in developing
countries caused the rise of e-retail. Conversational commerce is highly increasing via …

The growing usage of chatbots in the service industry indicates the ongoing transformation
occurring in this sector. However, minimal research has (i) investigated the important …

Purpose This study aims to investigate the customers' behavioral intention and actual usage
(AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by …

Digital assistant is a recent advancement benefited through data-driven innovation. Though
digital assistants have become an integral member of user conversations, but there is no …

Success of an organization, both in the public and private sectors, depends on increases in
efficiency due to acceptance of information technology. This has focused attention on factors …

The world is flat with Electronic Commerce moving it into new terrains of information
exchange and means of conducting business activities. The acceptance of Electronic …

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect
of technology acceptance in the past two decades. Acceptance of technologies such as …